Sun Microsystems' Edgy New Ad Campaign

By
Steve
on September 22, 2005 5:22 PM | | Comments (0) | TrackBacks (2)


Sun Microsystems has been making noise lately, directly taking on Dell in their new ad campaign.
Their site features bold ads, and includes an amusing section showing advertisements that
were actually rejected by the magazines in which they attempted to place the pieces.
This buzz is surrounding the launch of several new products featuring x64 processors
that can run Linux, Solaris, and Windows, with the low-end model starting at $745 US.

See their page http://www.sun.com/emrkt/rejected/index.html to view these edgy adverts, including
"100% More Bitchin Than Dell", "Now That's What We Call An Ass-Whoopin", and "Benchmark Studies Prove
That Dell Sucks." The site even solicits new ad slogan ideas along these lines.

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