Bruce Tognazzini on Interaction Architects

If you're interested in or employed to conduct interaction design, Tog's article "It's Time We Got Respect" is a must-read. In short, Bruce is advocating a concerted effort at professionalizing and branding this field as Interaction Architecture, in order to bring uniformity in jobs and help on the salary front. Presently, there is no single universally-accepted job title for this function, which often results in lack of respect from others with heavier-sounding titles. I will be watching this with great interest.